American Innovations – Environmental Solutions

 

As the focus of the world shifts to environmental concerns Capitol Cups of Auburn, Alabama has a solution for its customers to reduce their environmental footprint.

Capitol’s refillable Easy Traveler™ cups are manufactured from polypropylene (PP) and have a recyclable resin code (5). The Capitol Cup is BPA (Bisphenol – A) and Phthalates FREE.

Capitol Cups believes that sustainability is everyone’s responsibility.

 

The Facts:

– The average American office worker goes through around 500 disposable cups every year.

– About eighteen percent of garbage we produce is composed of disposable containers, of which hot beverage cups represent a large portion.

– Styrofoam cups are the worst culprits, as it never degrades. Americans throw away 25,000,000,000 Styrofoam cups every ear. Even 500 years from now, the foam coffee cup you used this morning will be sitting in a landfill somewhere. –The Recycler’s Handbook

 

Refillable cups reduce the individual waste stream. Capitol Cups are refillable, microwaveable and dishwasher safe.  Capitol Cups are manufactured in the USA, thereby reducing their transportation impact.

Capitol continues to search for innovations to reduce their carbon footprint. In their Alabama plants all rejected cups are ground and returned to the recycler. In 2013 Capitol will embark on a program to capture the data to develop a formal and ongoing program to measure their environmental impact and take appropriate steps to decrease their carbon footprint. Capitol’s goal is “Saving Planet Earth – One Cup at a Time”.

 Today, many consumers want to do whatever they can to save money for their families and if it helps the environment it is an added bonus.  Capitol believes helping retailers deliver savings to their customers and achieve their sustainability goals builds their image.

 

The benefits:

1.      Efficient consumer awareness, each time the customer uses the Easy Traveler™ it promotes brand awareness/preference to the user and those who see them.  Given the frequency of coffee consumption, this creates a large number of low cost impressions. It also communicates identification with positive values of sustainability.

2.      Reinforces the image of good taste, value and concern for the environment.

3.      Shared cause strengthens customer relationship

 

The Capitol Cup Programs:

1.      Cafés can design their cups with an environmental graphic message. Image s should be bright and fun. The graphic should share the information that the owner feels is relevant.

2.      Social responsibility program: customer purchases the initial reusable cup and the Café contributes a percent of the sale to a local or national environmental program. To encourage ongoing use of the cup and increase profits through a coffee refill program Cafés can contribute an additional percent to a sustainability program. This is a win for the Café because they save the cost of the refill disposable cup and sleeve.

3.      Café can choose to give their loyal customers the environmental cup as a gift and encourage them to use it each time they refill.

4.      Café can provide local corporate offices cups for employees with a coupon inviting them to join their sustainability program and offering the first fill free.

5.      Café can offer local College and Universities discounted cups for their campus sustainability programs and discounted refills.

6.      Earth Day celebrations every day – any customer who uses the Café’s green cup on specific day and day part will receive a free coffee.

 

The Lesson:

“It’s a new reality that manufacturers and retailers will need to address with new products and unique assortments to tap into emerging growth potential,” said Salzman. “Safeguarding the environment in whatever small way is becoming a consumer priority.” Source: NACS Online

Every time we use a refillable cup, we reduce the individual waste stream.

Waste reduction is good for the environment and the bottom line.

This is what our Capitol Cups customers tell us ….

 

“God Bless America! And God Bless you Capitol Cups! I received one of your cups at a Tim Horton’s here in Livonia, Michigan. I got it free for loading a card with $10. I am always looking to see where these promotional items, and pretty much everything else I buy, are made. To my AMAZEMENT, I found on the bottom of your cup the “Made in the USA” mark. Honestly, it brought tears to my eyes….”

Pamela Carney via Capitol Cups Facebook